undifferentiated product

undifferentiated product
/ʌndɪfəˌrenʃieɪtɪd 'prɒdʌkt/ noun
a product which has no unique feature to set it apart from others on the market
Only an extra-low price will sell an undifferentiated product in a market where there is already a wide choice of brands.

Marketing dictionary in english. 2015.

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